It’s A Great Time To Be A Reader!

Now is a great time to be a reader. With the advent of the Kindle, followed by the iPad and a host of ebook readers, we who love the written word, who love stories, are happier than a duck on a rainy day in California.

The choices available to us are, well, they might as well be infinite. We are in a bookstore or a library that never ends. We have all the free books we could ever want. We have bargain books beyond count. And the books just keep coming.

Somewhere I read 3,000 books a day are being published. Certainly I won’t want to read more than a fraction, but in the course of a year—that is 1,095,000 books published. Even if I were to attempt to read only 1%, that would mean I’d need to read 10,950 books or 30 books a day. Not possible, unless I was a speed reader in overdrive with the afterburners kicked in and I had nothing else to do in the day.

The choices are amazing. The indie revolution is a readers dream. The publishing world’s Big 5 hegemony has been broken by the DIYers. Anyone can now write and publish a novel or short story or a work of nonfiction. No longer is an editor sitting behind closed doors determining what we can read. The marketplace is like a ginormous bazaar and we the reader make the decision who we want to read, who we are going to support with our hard-earned dollars.

There’s no censorship either by some unknown editor, following some megacorporation’s rules. The megacorps have been defeated by the lowly indie revolutionary putting out his or her own ebook for sale on Amazon, iBooks, Nook, Kobo, Smashwords, Drive Thru Fiction, and a host of other sales sites — including one’s own blog, website, or social media platform.

The marketplace rules and corporations drool!

I’m a libertarian. That simply means the power and the rights belong to the people. Not the government with Comstock-type censorship or internet censorship, nor megacorps with their own agendas. We the reader, have the right to buy and read whatever we want as long as no one is hurt in the process. I repeat, it’s a great time to be a reader.

Recently, I read Death of an Idiot Boss by Janice Croom, an indie author. Ms Croom’s novel provided everything I wanted in a mystery story. It was a satisfying read. By contrast, I started reading Cara Black’s Murder in the Marais. A Random House megacorp book. I so wanted to like Ms Black’s book, because I love private detective mysteries. Sorry Ms Black, even though you are supposed to be a NY Times and USA Today bestselling author, your book was boring and I set it aside, only partly read, for a rousing steampunk adventure by indie author Jack Tyler: Beyond the Rails. A great read. Like Firefly gone steampunk.

Who’s going to get my reading dollars in the future? I can guarantee you, it won’t be Ms Black. Now I might try another Aimee Leduc mystery in the future, but I will buy a used copy. My dollars going to the independent used bookstore and not to Ms Black or Random House megacorp. Or I might save my money altogether and go to the library.

Traditional publishing no longer has a stranglehold on what we can read. I read somewhere that less than 200 writers each year are accepted into the Big 5’s hallowed halls of officially sanctioned authordom. And notice most are passed over for the advertising money and their books are soon found on the remainder table.

In the wake of the Big 5’s collapsing market share, the small press is gaining ground. And that is a good thing. Competition is always a good thing. However, writer’s be warned: the small press is small for a reason. That reason is lack of money, financial clout. Be careful going with a small press. Make sure you can get your book back if they go belly up.

However, in spite of Barnes and Noble’s woes and the Big 5’s woes, they aren’t going away anytime soon. Which only means good things for us readers. And that is there are LOTS of books available for us to buy and read.

The Big 5, the small press, indie author/publishers are producing new books at a phenomenal rate and that is good for us. Power to the reader! It’s a great time to be a reader.

As always, comments are welcome and until next time — happy reading!

One Year

A year ago I self-published four novels. That act was the fulfillment of a dream I'd had ever since I can remember. Now, on my one year anniversary as a published writer, I have seven novels, five novellas (three collected into one book), and a short story in digital print. Two more short stories will be out this month and next month I will publish my third book in the Justinia Wright, PI series.

How Did I Get Here?

Even though I wanted to be a writer, I never actually did a lot of writing when young. Those early years saw a few poems, stories, and plays. A couple things were published and my high school drama class performed one of my plays. The early and middle decades of my life, however, are littered with far more abandoned then completed projects.

Lack of encouragement is a dreadful thing and harsh words are destructive. I had yet to read Rainer Maria Rilke’s first letter to the young poet. I looked without and not within. Encouragement and support are important, and I seek to be so to others, but looking within and knowing one must write in spite of what others say is vital. When I did so, I knew I had to write.

In 1989 I wrote a novel in the span of one year. The novel, however, was not good and after a couple rejected queries I put it away and turned to poetry. Poetry, I found, was something I could much better sandwich in and amongst my other responsibilities and day job on a regular basis. And I’m proud to say I achieved something of a name in certain poetry circles.

Ultimately, I found I wanted a bigger canvas. Painting miniatures was fun and fulfilling to a point. I wanted bigger worlds. I wanted to create worlds.

Consequently, I returned to my first love: fiction. I wrote and wrote and wrote one abortion after another. I always got hung up on plot. I'd never plotted a poem. I just wrote them. For some reason, I thought I had to plot fiction. Once I disabused myself of that idea, the stories and books have flowed out of my pen and pencil. I had found what worked for me — just write the story. I found I was in good company, as well. Ray Bradbury didn't believe in intentional plotting. Create your characters, let them do their thing, and that's the plot. Works for me.

Why Self-Publish?

Why self publish indeed? Doesn't that smack of the old vanity press? Didn't I need an editor’s approval? Someone to put that imprimatur on my work that signified it was “good”?

I thought long and hard about going the traditional route or to self publish. I'm old enough to be permanently scarred with the fear of the vanity press.

Yet the publishing industry as we know it is no more then two hundred years old. Thoreau’s book A Week on the Concord and Merrimack Rivers was self-published after he couldn't find a publisher in 1849. Anthony Trollope commented in his Autobiography that a publisher of one of his early books was willing to publish the book at his own expense. That Trollope notes this is significant. It means even in the middle 1800s publishers weren't overly generous or willing to take risks on novice authors and that the author might have to defray the costs of publishing in part or in whole.

The world of publishing I grew up with was gone. Dozens and dozens of publishers no longer exist. One is left with the small press or the Big 5. The slush pile and its editor has been replaced by the agent taking on a new role — that of the editor.

Dean Wesley Smith challenges the myths that surround the publishing industry and agents. Every writer needs to read to his article on agents.

My personal experience with the writers I have known is that the publisher does not hold your hand, the publisher does not provide you advertising dollars, and if you do not sell and make them money — you are kicked to the curb. Publishing is a business. And too often a cruel business. Today a new author, even to be looked at by an agent, needs to have a platform (social media presence and blog or website, hopefully with lots of traffic) in place so that the agent can tell the publisher this person might be able to sell a book.

However, not only does an author have to have a platform in place — but the author’s novel must conform to arbitrary publisher and bookseller norms. A friend tried to interest an agent in her 100,000 word YA fantasy novel. The prospective agent she had queried flat out told her no one will buy a YA book of that length from an unknown author. The agent then suggested various ways to mutilate the novel to fit the norms.

Then there is the money. A lousy 10% at best from the publishing house versus a minimum of 35% and a maximum of 70% when self-publishing. I asked myself, Why if I have to do all the work myself do I want 10% instead of 35% or 70% and then give an agent 15% of that measly 10%? Why indeed?

And then there is Rilke’s advice to the young poet:

You ask whether your verses are any good. You ask me. You have asked others before this. You send them to magazines. You compare them with other poems, and you are upset when certain editors reject your work. Now (since you have said you want my advice) I beg you to stop doing that sort of thing. You are looking outside, and that is what you should most avoid right now. No one can advise or help you - no one. There is only one thing you should do. Go into yourself. Find out the reason that commands you to write; see whether it has spread its roots into the very depths of your heart; confess to yourself whether you would have to die if you were forbidden to write. This most of all: ask yourself in the most silent hour of your night: must I write? Dig into yourself for a deep answer. And if this answer rings out in assent, if you meet this solemn question with a strong, simple "I must", then build your life in accordance with this necessity; your whole life, even into its humblest and most indifferent hour, must become a sign and witness to this impulse.

And if out of this turning within, out of this immersion in your own world, poems come, then you will not think of asking anyone whether they are good or not. Nor will you try to interest magazines in these works: for you will see them as your dear natural possession, a piece of your life, a voice from it. A work of art is good if it has arisen out of necessity. That is the only way one can judge it.

My decision seemed easy. Why ask some agent or editor if my work is good? If I have to build my own audience, do my own editing, buy my own advertising, and hold my own hand — then why not self-publish and at least have a shot at making a pile of money?

So I did. I kicked the rules to the curb and took advantage of modern technology. Gutenberg is dead. Brick and mortar stores are dying. The Kindle and iPad are everywhere. I haven't made piles of money. At least not yet. Then again I haven't paid a dime for advertising either. Nevertheless, I am making some money. My marketing plan is this: when I have at least four titles in a series, then I'll start looking at marketing on a big scale.

To pay for advertising on one or two books is the big mistake, in my opinion. With 3000 new books a day being published, one is easily lost in a sea of virtual ink. To market one book, with no follow up for the reader to buy, it is to my mind paying to be forgotten. At least in the indie publishing world.

But what about the traditional world? It takes a publisher two years to get your book in print. Perhaps less for a small press, but then they have little clout. If you don't have something to follow-up right away, you'll be lost in the traditional world too. Because it will take years for your next book to see print. And if your book isn't a good seller, it will get remainder. A sure fire way to be forgotten. In addition, publishers don't want to publish a follow-up novel in less than a year. They are afraid of you competing with yourself. All these rules. And who do they benefit?

As a self published author, I can publish as many books as I want in a year. They are never remaindered. After all, I'm the publisher as well as the writer. Robert E Howard once wrote to H. P. Lovecraft the reason he wanted to be a writer was for the freedom it gave him. I think Howard would have loved today's self-publishing world — it is the ultimate freedom.

What’s Next?

I'm having a blast. I write every day. I write the best story I can. I put many hours into editing and proofing so I can put out a quality product. I am learning every day new aspects of writing and publishing. All I can say is I'm having the time of my life. And I'm my own boss.

During this next year I'm building inventory. More novels. More stories. Then I will get serious about marketing and develop a comprehensive strategy. I continue to read and learn what works for writers and what doesn’t.

I confess I have a golden parachute. I'm retired. Sure, I'd like to make piles of money from my writing. But if I don't, I'm still a full-time writer. I write because I have to. I've gone deep into myself and found out I must write. I must create. My books have been born out of necessity. “A work of art is good if it has arisen out of necessity.” It's the only way Rilke could judge a work and it's the only way I can judge. No editor or agent say otherwise.

Tell Your Story (or Stories)

There is one advantage age gives a person: it is perspective. The journey through time and experiencing what one experiences gives one a world view, a weltanschauung, which if understood can be an invaluable guide to the present.

Not all old people are wise. But they all have experiences that a wiser and younger person can learn from. To write such in today’s youth culture is tantamount to spitting in the wind. But the older I get I know it is true. I don’t claim to be wise, because I’m not. I do, though, have a bit of history under my belt which gives me some perspective.

Crispian Thurlborn’s sharing of a link on ebook pricing got me started on thinking about writing and publishing. The link set me off in search of Dean Wesley Smith’s website. Smith has perspective. He also has some wisdom. His series, Killing the Sacred Cows of Publishing, has valuable advice to consider. Thanks Crispian for the adventure in rumination!

O, To Be A Writer!

I’ve wanted to be a writer for over fifty years. That is probably longer than some of you have been alive. I looked forward every month, back in the ‘60s, to receiving my copies of The Writer and Writer’s Digest and dreamed of the day when a few scribbles on a sheet of paper would earn me hundreds of dollars (yeah, a hundred was big back then).

From then until now, I’ve observed what others have to say about writing and publishing. I’ve noticed two things: publishing has changed and writing has not. What was good writing in the ‘60s remains good writing in the teens of the 21st century. However, what was true about the publishing world of the ‘60s wasn’t even true 30 years later and is even less true today. The publishing world has changed big time.

A Mini Timeline of Publishing

Here is a very brief timeline of publishing:

1534 - Cambridge University Press founded. The world’s oldest publishing company.

1663 - The world’s first magazine appears in Germany.

1709 - British Copyright Act is passed. This lays the foundation for modern publishing.

1700s - Commercial lending libraries

1731 - The Gentleman’s Magazine. Considered to be the first modern magazine is published in England.

1793 - first daily newspaper appears in America.

1800s - Public libraries appear.

1845 - Paperbacks are introduced as newspaper supplements in US.

1850s - The techniques of mass production are adopted by the book trade. The publishing industry as we know it today begins in the Victorian era. That wonderful Machine Age!

The Writer and the Book!

The biggest change to publishing since Gutenberg’s printing press is the ebook. Inconceivable as a viable reading medium even ten years ago. The Kindle made it’s appearance on November 19, 2007. That event was as big a change in the world of books as was Gutenberg. Science fiction had become reality.

What the ebook did is return publishing once more to the writer. Self-publishing goes back to ancient times. Someone would write a book (by hand with a pen) and either make copies him/herself, or hire copyists, and share the love. When the printing press came along, the writer could now give his/her manuscript to the printer and hire him to produce books for him or her. As can be seen self-publishing was the only publishing for a very long time.

Then in the Victorian era, publishing houses took off. Publishing as we know it today, where writers submit their manuscripts to publishers and either get a rejection slip or a check, started in the 1800s. Modern publishing is 200 years old. A mere babe.

What the Kindle did is make the concept of the ebook a viable commercial product and because of the ready availability of the software to make ebooks, the writer now had at his or her disposal desktop publishing on steroids.

Have No Fear!

Today, anyone can publish a book. This scares some people. In fact, it scares a lot of people. My goodness, the hoi polloi can now produce a book. Goodness, who even taught them to read?! Let alone write?!

My fifty plus years of observation has taught me that fear is a powerful weapon to squash innovation and to establish a pecking order.

When I was actively writing poetry, I frequented forums early on. I saw this fear in operation. The fear established by the “old timers” to keep the newbies in line. Harsh criticism and ridicule. “What? You call that a sonnet? Why you have a trochee where one shouldn’t be!” That kind of rubbish. Or, “Well, there is nothing very wrong with your sonnet, but shouldn’t you have something to say before you write one?”

The worst was when a writer ended up rewriting his or her good poem into mediocrity by listening to everyone’s “advice”.

Needless to say, I left those forums. I didn’t need that crap. As a writer, I already had enough self-doubts. I didn’t need more. What got rid of the self-doubt was the fact that I submitted work and got it accepted. Writing and submitting and getting it published proved to me I could write. A friend, who was a well-known regional writer, also gave me huge amounts of encouragement. I wouldn’t have gone anywhere waiting for approval from the forum folks. Encouragement and support, not fear, is what we need.

My advice is to have no fear. Everyone of us has a story or two or three to tell. So tell it. Write it down, stare down your demons, and send it off. Or better yet, publish it yourself and let the reader decide.

Writers Write

Writers write and editors edit and publishers publish and agents take your money.

Notice, only writers write. The others do something else. But that doesn’t mean a writer can’t also do those things. After all, they did so for millennia before editors, publishers, and agents showed up on the scene. A writer should be able to edit and proof his or her own work. Another pair of eyes, someone who knows what a good story is like, is also helpful. That other pair of eyes will catch things our own eyes think is there but isn’t.

Mark Twain started his own publishing company. So did Edgar Rice Burroughs. They did so to have control over their work.

That is the key: control. I write a work. Why give away control of that work to someone else? Would you give control of your car or your significant other or your children to someone else? I don’t think so. So why do so with your literary baby?

Writers write, but they can also publish and in today’s world it is easier than ever. In fact, self-publishing is often the key to getting noticed by a big publisher.

You and Your Voice are Important

If you want to write, then write. It is the best feeling in the world. Just write. Don’t give a flying fig about what anyone says. Just write.

The more you write, the more you learn about the craft of writing. Rewriting does little or nothing for you. We’re called writers, not rewriters. Any prolific author simply sits down and writes. They have to, it’s how they make their money. By writing.

Don’t let fear kill your creativity. Don’t let other people’s expectations kill your creativity. If you have to write, write. Sure the first story or book may not be very good. So send it off and start another. My early poems, when I look at them today, ugh! So many are just plain awful — and yet editors took some of them and published them. You have nothing to lose and everything to gain.

Freedom!

What ebooks and print on demand offer writers today is freedom. Freedom from the tyranny of the Man who has a bottom line to consider. Freedom from the Man who will take whatever he can from you because you are disposable, a paper cup. Why? Because writers are a dime a dozen. There are plenty waiting in line behind you.

Robert E Howard wrote to H P Lovecraft that the main reason he wanted to be a writer was for the freedom it gave him. Freedom from the 8 to 5 Man. Today’s writer can even have freedom from the Publisher Man. I think Howard would have loved that.

Today, we writers can get rid of the middleman. Nothing need stand between us and the reader. We can proof and edit our own books. Secure our own art for our books. Not have someone tell us the book is too long or too short or we need to cut this part because readers won’t like it or the CEO won’t like it.

We have freedom. And I think that is a good thing.

Exclusive—To Be Or Not To Be

We’re talking Amazon here and their KDP Select program. When an author enrolls digital books in KDP Select, they cannot be sold elsewhere. Period. The ebook is exclusive to Amazon. The benefit? The book can be borrowed by Prime and KDP Select customers and the author gets a royalty for the borrow — and the borrow counts as a sale. Amazon has just introduced a change to the program as to how money is paid out. Payout is now going to be based on pages read. Which may or may not be a good thing. 

I enrolled in KDP  Select on January first of this year and cancelled my participation as of the end of June. Why did I do so when 95% of authors re-enroll? Because I wasn’t seeing any significant benefit. Sure I got some borrows and got about half of the royalty I would have gotten had the book been purchased. Of course one can argue half a payment for a borrow is better than no payment at all and there is truth there.

From my experience, total borrows ended up less than total sales. My book was tied up with Amazon which meant I could not have my ebook for sale anywhere else. Not on Apple’s iBooks, not on Barnes and Noble, not on Kobo, not on Scribd, not anywhere. Granted indie authors have repeatedly reported the majority of their income comes from Amazon. Sometimes all other venues combined don’t even equal Amazon sales. Nevertheless, I couldn’t help but wonder if trying those other outlets wouldn’t be better than just limiting myself to Amazon. 

I don’t like monopolies and let’s face facts, in the book business Amazon is darn near a monopoly. Their sales clout was used to punish Hachette in their recent negotiations with Amazon when Hachette didn’t kowtow to Amazon’s wishes right away. What is to say that at some point, Amazon, in pursuit of the almighty dollar (which is why businesses are in business), won’t use that same clout to extract better deals from indie authors? That was Kobo President Michael Tamblyn’s point in his warning to Indie Authors.

I love Amazon because their site is easy to use and they offer just about everything. I hate Amazon because they are a monster. They are not unlike Walmart when the mega-box store chain moves into a small town and destroys the local businesses. (Which I witnessed first hand.) I don’t shop at Walmart. I’m coming to the point where I no longer want to buy from Amazon. Hence part of my reason to spread my digital books around.

The Kindle started the ebook revolution, so to speak. But I still get most of my books from the iTunes store. My iPad allows me the freedom to buy books from anywhere. I’m locked into no one purveyor. In October of last year, Apple announced over 225 million iPads have been sold. Compared to around 44 million Kindle devices through 2013. Clearly there are more iPads around than Kindles. And if readers who are also iPad users are like me, they will have Kindle and Nook apps on their iPads. So the question begs to be asked, why limit my books to Amazon when they have one-fifth the devices of Apple? And we haven’t even looked at Nook and Kobo yet.

That was dieselpunk author John Picha’s point. It makes sense one wants to be in the iBook store and elsewhere.

The other point that I found frustrating with Amazon’s KDP Select program was that I didn’t get any aid in marketing my books. Here I am exclusive with them and they do nothing to help promo my titles. Oh sure there is the give away or the Countdown special, but Select authors don’t get any special recognition. Our books aren’t put before the public eye. I still have to do all of my own advertising to get discovered. So again I ask, what’s the point? I basically get nothing being an exclusive author. A couple piddly tools to give away my book or sell it for less. I don’t need to be exclusive to Amazon to do that.

It seems to me, if Amazon really wants to make exclusivity attractive they need to sweeten the pot. Give exclusive authors more visibility so they can get discovered and sell lots of books. Benefits the author and benefits Amazon. Instead Amazon is simply trying to corral all the indie authors with smoke and mirrors.

This is my experience. Other authors have benefited from the program. I haven’t to any significant degree. Therefore, I’m pulling out and seeing what happens. I may go back to being exclusive. Then again I may prefer my eggs being in more than one basket.