For the Weekend 3

One of my all time favorite authors is Robert E Howard. I think the general quality of Howard’s writing is superior to that of HP Lovecraft’s. At the very best I think they are about equal. It all depends on which style you prefer. At their worst, I think I would take Howard story over Lovecraft.

And of all the characters Howard created, my favorite is Solomon Kane. IMO, he is more intelligent than Conan, and the atmosphere of the stories is far more dark and spooky.

Why there hasn’t been a movie series or a television series based on Kane is beyond me. The original stories themselves would make for rousing dark fantasy action/adventure with a splash of horror video viewing, and would be a great base for other writers to build on.

There was a movie some years ago entitled Solomon Kane, but it was at best mediocre. I can understand why whoever produced the movie was reluctant to continue the saga. However a better writer would’ve done the movie justice. Hopefully some producer will get the idea to reboot the series and actually base it on Howard, at least to begin with, and then they might see some bang for their buck.

A marvelous one volume edition of all of the Solomon Kane stories was published by Del Rey some years ago, and is still in print.

You can get The Savage Tales of Solomon Kane in e-book from Amazon or Apple, or in paperback, or as an audiobook. The cost of the e-book is $13.99. I refused to pay that money to the German conglomerate that owns Del Rey, and bought a used paperback instead. But you might not have my hangups.

If you like action/adventure stories, or dark fantasy, or horror, then you will like Solomon Kane — and I encourage you to pick up a copy of The Savage Tales of Solomon Kane. A great way to spend your weekend!

Comments are always welcome! And until next time, happy reading!

Riffing on The X-Files

Since his debut in Nightmare In Agate Bay (January 2018), Pierce Mostyn and his paranormal investigations has been my bestselling series.

The genesis for the series was The X-Files. And while the overarching story arc of the TV series was about space aliens (a storyline very similar to the earlier TV series The Invaders), it was the “monster of the week” episodes that I found most interesting. I liked the concept of a government agent investigating those things that go bump in the night.

The biggest things that go bump in the night, IMO, are Cthulhu and his ilk. So it was only natural for me to mash up The X-Files concept with The Cthulhu Mythos, with the “monster of the week” idea finding its way into the sub-series with diabolical mastermind Valdis Damien van Dyne.

Van Dyne lets me play with the whole cryptid menagerie, much as the producers and writers did with The X-Files. Let’s face it — we like monsters. We like weird, paranormal critters and beings. And while the cosmic horror of Cthulhu and his fellow Old Ones is terrifying, there is nothing immediately scarier than a good old-fashioned monster. Hence, the perennial popularity of the “creature feature”.

On Monday, the 20th of July, you will be treated to a rare and unusual cryptid: the zuvembie. The creation of Robert E Howard, drawn from the spooky stories his grandmother told him. 

The zuvembie is a top-drawer creation, yet to my knowledge it only appeared once in the Howard oeuvre in the story “Pigeons from Hell”. I’m pleased that arch-villain Valdis Damien van Dyne learned the secret of the Black Brew and planned his zuvembie apocalypse. It will make COVID look like the common cold.

Make sure your hearing protection works, because you’re going to need it in two weeks.

Comments are always welcome! And until next time, happy monster hunting!

HP Lovecraft and Robert E Howard

Reading has been a huge part of my life. And quite frankly still is. Long before I developed an interest in music, I was reading.

Don’t get me wrong. I very much enjoy music. But I was a reader long before I was a music aficionado.

When I was a kid I frequently got to spend the whole day at my grandparents’s place. My grandmother used to insist that my brother and I take a nap in the afternoon. I suppose she just wanted us out of her hair for an hour or two.

I’ve never been a napper, and I used that “quiet time” to read. I’d rummage around in my uncle’s books and find something to occupy my time. Some of the books, maybe most of them, weren’t age appropriate. But they were there and nobody said I couldn’t read them.

One of the books I treasured was Groff Conklin’s Omnibus of Science Fiction. The book was published in 1952, the year I was born, and has some absolutely fabulous stories within its covers. And it was in the Omnibus where I discovered HP Lovecraft, through his story “The Color Out Of Space”; an amazing tale of sci-fi horror.

Years later, I picked up the Beagle Books reprinting of the Arkham edition of HPL’s works and discovered HPL in full.

My introduction to Robert E Howard occurred somewhat after my purchase of the Beagle HPL paperbacks in the early 1970s.

A friend of mine at the time mentioned that he thought one of the scariest stories ever written was Howard’s “Pigeons from Hell”.

Intrigued, I went out and bought the Lancer paperback The Dark Man and Others, which contains “Pigeons from Hell” and 14 other fantastic journeys into the weird.

I fell in love with Howard. “Pigeons from Hell” is not only an excellent example of Southern Gothic, it is indeed one of the spookiest stories I’ve ever read.

There is an ongoing debate as to which of the two is the real master of weird fiction. In the circles that I traveled in, Lovecraft was acknowledged as the master. However, being the iconoclast that I am, I held out for REH. My argument was that at their very best the two were equal.

However, of the two, I argued that REH was consistently better than HPL. The overall quality of Howard’s weird fiction is higher than that of Lovecraft.

I realize my position is a minority view. And I think the debate ultimately boils down to one of taste.

When Lovecraft was on top of his game, he was the master of slowburn, atmospheric weird fiction. And there is none finer.

There’s nothing slowburn about Howard. He was the quintessential man of action. His finest weird tales are replete with action.

There’s also the differences in the main characters of the two writers. Lovecraft’s narrators often exist on the edge of sanity. They are not known for their physical prowess, and are often bookish intellectuals. Even their names tend to be unknown, or little mentioned.

Howard, on the other hand, wrote about vibrant characters. Characters that were full of life. Characters, even the women, that were physically and emotionally strong. King Kull, Conan, Solomon Kane, Bran Mak Morn, Red Sonja. Perhaps this was the case because Howard wrote in series, or at least conceptualized his heroes and heroines as series characters. Lovecraft did not. His main characters for the most part make sole appearances, with the implication that they will not survive. And they don’t. We usually never see them again.

In some ways, my Pierce Mostyn series tips the hat to both of these giants of weird fiction. There is the slowburn, but there is also action. Pierce Mostyn is something of a fusion of HPL and REH. And in that perhaps he’s all CWH.

I owe a lot to HP Lovecraft and Robert E Howard. The two giants of weird fiction. Both have influenced my approach to the genre, and how I think it should be written. And if Pierce Mostyn comes across to readers as a fusion of those two giants, I will be very satisfied.

Comments are always welcome! And until next time, happy reading!

Robert E Howard: A Writer For All Seasons

In the early 1970s there was a brief revival of Weird Tales magazine. Because of a letter to the editor I wrote, I made contact with a group of Lovecraftian and pulp-era aficionados in Minneapolis. And through that group became acquainted with Robert E Howard’s work. The writer who invented sword and sorcery fantasy. Howard’s best known creation is Conan the Cimmerian (or Barbarian), but there were many other characters that came from Howard’s typewriter who set the stage for Conan.

Lovecraft and Howard were clearly the two giants of the ‘20s and ‘30s pulp fiction era who have had a lasting impact on the fantasy, horror, and science fiction genres. Which, to my mind, makes them great writers. And of the two, I think Howard was the greater.

I know I stand in the minority with that opinion, but I do think it true. Of course, what constitutes “greatness” is always up for debate.

As a storyteller, when Lovecraft was good he was very, very good. And when he was bad he was horrid. Quite honestly, Lovecraft wrote some truly hack stories. Awhile back I started re-reading Lovecraft and I found what I was reading to be tedious, melodramatic, and dated.

I’ve never felt that way reading Howard. Which isn’t to say everything he wrote was stupendous, because it wasn’t. However, using consistency as a measure, I’d say Howard was the more consistent of the two. Pick up a Howard story, doesn’t matter the genre, and you’ll find plenty of action and plenty of atmosphere. Howard’s writing flows. Granted it’s not all superb literature — but his intention wasn’t to write superb literature. He was writing popular fiction to make a buck. And make a buck he did.

As a writer/publisher, an indie author, I look to Robert E Howard for inspiration. Why? Because, had he lived today, and I think he would have loved today’s indie revolution, I believe Howard would have been a phenomenal success. He knew how to tell a story and knew how to tell it well — without any training. He was prolific, and he was versatile.

Let’s take a look at each of these aspects.

STORYTELLING

Howard learned the craft of storytelling from sources that are all around us: songs (particularly folks songs and ballads), poetry, and fiction. In other worlds, he was a good listener and an eclectic reader who absorbed the structure of story. Sure he read for entertainment, as all readers do. But Howard, from his reading (and listening to his grandmother’s singing), learned what makes a story tick.

We writers — myself included — generally don’t do that. We are entertained and that’s it. A pity that, because reading and learning storytelling from a great book is about as inexpensive an education as one can get.

Back before YouTube, Artist Workshops, and Master Classes, back before this and the last centuries, and perhaps the one before that, wannabe artists learned how to paint by becoming apprentices to a great master and copying — yes, copying — his work. In that way they learned technique and also their own individual style began to emerge.

Some time, many years ago, I read a book or article on writing that advocated the same approach. Take a novel you like and copy it — by hand — word for word. Why? To feel it.

The majority of us are kinesthetic/tactile learners. That is, we learn by doing. And writing by hand is the most tactile experience you can have when it comes to writing. The pen or pencil in your hand, your hand moving it and forming letters and words, is a far more tactile experience than typing (which is really primarily visual), because more of you is in the writing.

So copying a story or novel by hand helps us to focus on the words and how they flow together to form story.

I’ve read the work of novice writers and I ask the question, “Would you actually read this if someone’s name other than your own was on it?”

We generally love our work or we hate it. We aren’t very objective. Those of us who tend to be haters (we’re probably perfectionists too), aren’t the problem. We throw our writing away — both good and bad.

The problem lies with those of us who love our writing — even if it’s crap. Writing we wouldn’t read if anyone else’s name was on it.

Robert E Howard learned how to tell a story by reading stories, listening to the story in folk songs and ballads, and then imitated the flow, atmosphere, characters, pacing, and showing not telling. He wrote what he liked to read and did it well.

PROLIFIC

Howard, in a letter to H P Lovecraft, wrote he wanted to be a writer because of the freedom it gave him. His schedule was his own and he had no boss. From the beginning, Howard wrote fiction as his job. He had no delusions about being a literary author. He wrote popular fiction to make a buck. That was his sole aim.

To do that, he needed to be prolific. When you’re paid by the word and you only get paid when a story is accepted or published — you have to write a lot of stories and you have to do so quickly. And Howard did.

Today’s author/publisher is no different. We indies cater to a specific reader. Our readers are

• Genre readers,
• Voracious readers, and
• Readers who frequent used bookstores to buy lots of books cheaply.

If you desire to be a successful author, you must know who your audience is — and then write lots of books, preferably in series.

The pulp era was very similar to today’s publishing world. There were the literary giants and then there were the popular fiction writes. Today we have the literary giants and some big name genre writers who are published by the traditional publishing houses. Then there are the indie authors. Today’s indie writer carries the mantle of the pulp fiction writer of 80 and 90 years ago. And being prolific is the name of the game.

VERSATILE

Howard was one of the most successfully versatile, genre-hopping authors of any age. He created the sword and sorcery fantasy sub-genre with characters such as Solomon Kane, King Kull, Conan, Bran Mak Morn, and Red Sonja. He created Breckinridge Elkins, that genre-busting hero of many of Howard’s westerns. Elkins is a character much like Conan and just as Conan transcended the fantasy of his day, so Elkins transcended the western. In fact, Elkins is so unique he hasn’t been copied and no name’s been given to the Elkinsesque Western.

Howard started out selling stories to Weird Tales magazine. But when the magazine (which paid on publication) got behind on its payments, Howard switched to other markets. Aside from horror, Howard wrote action and adventure, fight stories, mysteries, westerns (both weird and conventional), historical fiction, and he even wrote spicy stories (the erotica of his day) under the pseudonym Sam Walser.

Many of these stories featured serial protagonists: El Borak, Sailor Steve Costigan, Dennis Dorgan, Cormac Mac Art, as well as the above named characters.

Robert E Howard was truly a writer for all seasons. He wrote for money. And to be successful, after numerous rejection slips, he studied each magazine and the stories they accepted. He then tailored his writing to fit the house style, so the editor would send him a check instead of a rejection slip. Of course, his writing had to be good to begin with and it was. Once his work began to find fans, editors started coming to him and asking for stories.

Howard is the writer’s writer. He is my model and my inspiration. I doubt I’ll create any fictional subgenres. Although Howard didn’t intentionally set out to do so either. But what I do hope to learn from REH is his adaptability to the market, his ability to write prolifically, and all the while tell a good story.

As always, comments are welcome! Until next time, happy reading!

Fast Writing: Additional Thoughts

Last week we talked about fast writing. This week I want to riff on some of those points we made.

For years now, I’ve maintained “The First Draft” is a myth. There’s no need for it or the accompanying second, third, fourth, fifth, etc drafts. The multiple draft approach is an Academic Belief System all wannabe writers are taught to believe by people who don’t write for a living. It has no basis in reality. At least the reality of those who write fiction for a living.

The belief system of Academia and the editors in the traditional publishing world believe this formula: 

Slow Writing = Good Writing. 

Or conversely, Fast Writing = Bad Writing.

This is a belief system. A religion. It is not The Truth. It has no basis in reality. It’s no different than belief in God. No one can prove there is or isn’t a God. One either believes there is a God or believes there isn’t one. Simple as that.

We writers can choose to believe the myth about fast and slow writing or we can choose not to believe it. For myself, I don’t believe it.

In high school and college, as a matter of course, mostly due to time pressure is my guess, I wrote out my papers and essays by hand. Then I typed them, editing as I went along. When I was done, I submitted. No first draft, second draft baloney. There was no time. And I’m pleased to say, I never got poor marks on my papers.

But for some odd reason, I didn’t apply that intuitive course of action to my fiction writing. I struggled trying to make it perfect. To do all of the “right” things. And consequently, I got nothing written.

Nearly 40 years ago now, I read a book on writing advice. I don’t remember the title, author, or anything about it except the summary of how Isaac Asimov wrote and his advice for writers. It went something like this:

• Write every day — whether or not you feel like it.
• Write simply.
• Forget the critics.
• Don’t rewrite. That’s what editors are for. This point was Asimov’s restatement of Robert Heinlein’s 3rd Rule of Writing, something I learned later. Asimov didn’t rewrite unless his editor demanded it. Asimov followed what, in business, is called the OHIO rule: Only Handle It Once. And it does work for writers. I practiced it with my essays for school.
• Don’t use an agent. Because you make more money if you don’t. I.E., you aren’t paying the agent his or her commission.

That book and the brief bit of information from Isaac Asimov was my first introduction to prolific writing. And I loved the concept!

But for some reason, I still didn’t apply it to my fiction. And nothing got written.

Later on, I learned about the Victorian speed demon, Anthony Trollope. I learned Heinlein’s 5 Rules of Writing. I was awed by the fabulous production of Robert E Howard in his very short writing career. And I learned one thing about myself: I needed to be like them. I needed to be a fast writer.

In 1989, I wrote a novel. The process took me a year. I didn’t really know what I was doing. But I did get it written while working full time and learning the ins and outs of raising a very young child. After a few rejections of my query, I set the work aside. I decided it wasn’t up to standard. And in truth, it wasn’t. I didn’t quite have down how to write a good story. I also came to the decision, I couldn’t write longer works of fiction. They took up too much time. So I turned to poetry. And that worked. 

For a span of fifteen or so years I wrote thousands of poems, following Asimov’s advice. I was a prolific poet and got hundreds of poems published. But I tired of poetry and wanted to write what I’d always wanted to write and that was fiction. So once again I turned to novel writing. And once again I stubbed my toe on another myth — that of the outline. And no matter how much I tried, I couldn’t get an outline to work. Every time I took my wonderful character or story idea and tried to outline the book, I suddenly lost all inspiration. It vanished.

Then I stumbled upon Kazuo Ishiguro and Yasujirō Ozu and the plotless novel and movie. To be fair, their books and movies aren’t without plot. The storyline, though, is minor. What is important are the character studies taking place on the page and screen. That was what broke the ice. I liked reading about characters. I could not care less about the story. I want interesting characters.

Suddenly, I felt free. There were no restrictions. Just write. Do what Ray Bradbury advised: create your characters, have them do their thing, and that’s your story. Simple as that. The words have been flowing like a flood from my pen ever since.

But getting back to Asimov, there was one “rule” he didn’t articulate but is clearly implied in his methodology — and which I follow. Namely, write it right the first time.

How does one write it right the first time? Confidence. You must be confident you know the basics of good writing. You must be confident you can tell a reasonably good story.

I’m not referring here to deeply profound writing. Or writing that is symbolic or “literary”, whatever that means. Or writing that is approved by Academia. I’m not referring here to writing that will win you the Pulitzer or Nobel or Booker awards. I’m referring here to good writing that will hopefully earn you a few bucks and maybe a lot of bucks. Straightforward writing that tells a good story.

Shakespeare did not set out to become the doyen of English literature. He was writing to make a buck. He used prefab storylines and created memorable characters and wrote some doggone good dialogue. But his main goal was to make a buck to support his family, mistress, and keep his theatre afloat. Shakespeare had confidence he could tell a good story.

The critics hated Isaac Asimov and ridiculed his very simple and straightforward writing style. However, the readers loved him and Asimov himself undoubtedly laughed at his critics all the way to the bank. Why? Because he told a good story. Was it a perfect story? No. And he would have been the first to admit it. But the story was good. In fact, Asimov wrote once that he tried to follow the multiple draft method and couldn’t. He liked what he wrote on the first draft and didn’t see any way he could improve it. Besides, it was a waste of time — if he wanted to be prolific and make a buck. Asimov had confidence.

Dean Wesley Smith tells an interesting anecdote from back when he was part of the traditional publisher world. He wrote a novel and his editor sent it back with a list of rewrites. Smith agreed with most of them and spent a day making the fixes. He was getting ready to send the typescript back when his wife told him to wait 3 weeks. Why? Because if Smith sent it back right away, following the “Slow Writing = Good Writing” myth, the editor would reject his work. He’d done the rewrites too quickly. So Smith waited. After 3 weeks he sent the typescript back and the editor praised his work and how quickly he’d made the fixes. Smith laughed. In those three weeks he’d almost finished another novel!

So what’s my point here? Here it is in a nutshell:

• Learn the writing craft. Know your grammar and know the basics of good storytelling. If you don’t know those basics, you will not be able to tell good stories no matter how many rewrites you grind out.
• Write every day — even if you don’t feel like it. Routine is good. Stick to it.
• Don’t pot around worrying about outline and plot twists and all the other hoopla. Just write the story. Create your characters, put them in a fix or give them a problem to solve and then start writing. You will learn in the course of writing. We are writers. Not rewriters. When I read of writers who LOVE editing and rewriting… Well, there is something wrong there. IMO.
• When done, reread to make sure your story is coherent and to catch typos, grammar issues, and any clunky sentences you may have written. But the sake of everything that is of value to you, don’t rewrite the thing. IMO, if you have to rewrite then you don’t know how to tell a story. Yeah, I know, that’s harsh. But it is just my opinion. The choice is yours: pot around rewriting, or get it right the first time and try to make a buck.

I’ve written and/or published in the span of 2 years, 11 novels, 6 novellas, 16 short stories, and a weekly blog. Are there better writers out there than me? Certainly. Are there worse writers? Sure are. But am I a good writer? Like Asimov, when I look at a story or novel I’ve just completed I like it. Do I tweak it? Usually. But I don’t rewrite. I just fix the little things like typos and grammar mistakes and maybe reword a sentence or two if they come off sounding clunky. That’s it. If the beta readers spot a big issue, I’ll fix that. Following Asimov and Heinlein, I only rewrite if my “editors” insist on it. And the so called rewrite is usually only a paragraph or so.

That’s the secret to fast writing. Go out there and tell your stories. Because only YOU can tell YOUR stories.

Comments are always welcome. Until next time, happy reading!

Being Indie

In 2014 I made the decision to become an independent writer/publisher, or indie for short. Two factors weighed heavily in my decision. One was the difficulty of going the traditional route. The other being freedom.

I don't write much on the writing life, because I don't have much, if anything, to add to the veritable mountain of information that's out already. Nor is my personal journey all that unique. I've made plenty of mistakes and I am slowly correcting them. I've also done a few things right.

Today, I'd like to put out into the aether a few thoughts about being an author/publisher. These are my own reflections. For the writers in my audience, I hope you find something of use or encouragement. For the non-writers, hopefully you'll find applications to your own lives.

Traditional Publishing

Sometime in the middle 1960s I got my first copies of The Writer and Writer’s Digest. Let me be frank here, nothing much has changed in the traditional publishing world during these past 50 years. The most noticeable differences between then and now are these:

• There are fewer publishers
• An agent is virtually mandatory
• The wannabe author has to secure his/her own editorial services
• There is the internet

Everything else is the same. The same advice on how to write. The same adulation of critics, pundits, and publishers. The same narrow gate whereby only the few may enter. And once within the hallowed walls of authordom, the same lousy contracts and all the same self-marketing if you want to sell books.

My late friend and author, John J. Koblas, used to have his van filled with boxes of his books to sell at every speaking engagement and signing event. And to whoever might happen by. He made an okay living—but had to hustle to do it.

In truth, very little has changed in 50 years. For all of the perceived change, so much has stayed the same.

Freedom

I value freedom. Robert E. Howard, in a letter to H. P. Lovecraft, confessed the reason he wanted to be a writer was because of the freedom it gave a person. I couldn't agree more.

A writer is a self-employed artist. A creator and a business person all rolled into one. Unfortunately, the business piece of the partnership usually gets forgotten. The writer leaves that to the agent; or, if self published, too often to magic. When Weird Tales had trouble paying Howard for his stories, Howard followed the money and moved on to the western and fight magazines. He was a businessman as well as an artist.

Any writer can tell you, if he or she is actually writing stories and books, the act of writing is 10% inspiration and 90% perspiration. It's work. It might be fun work, but it's work nonetheless.

So why do so many writers—myself included—simply toss their books onto Amazon and then conduct tweet barrages to try to sell them? Or think blogging will get them noticed? Or hope that those 10,000 downloads of their free book will automatically turn into book buying fans? Because we want to believe in magic.

After being in indie author for over a year and a half, I'm here to tell you magic doesn't work.

The freedom of being an independent author/publisher comes with a boatload of responsibility. The responsibility of being your own business person. Of being the one who directs your career, not some money-grubbing middleman (aka publisher) directing it for you.

The Black Hole

I read somewhere 3,000 books a day are published. I don’t know if that is true or not. But I’d hazard a guess it’s at least close to the truth.

Recently I went through a free course on book marketing with Nick Stephenson. Several times he mentioned writing into the black hole. In other words if you're unknown, just writing books won't bring you fame. They're going into the black hole. Because no one knows you exist.

Marketing on social media is kind of doing the same thing. So is offering your book for free. There are lots of people out there who will grab anything for free and that includes books. They may never read those free books. Which means downloads of free books don't necessarily mean readers, much less fans.

Dumping into the black hole isn't going to do much to get you noticed. Remember, 3,000 books a day are being published.

Becoming a name, a recognizable name, is the struggle every author has had since authors first stepped onto the career playing field. And we are talking millennia here, folks. Aeschylus, Sophocles, and Euripides weren't always famous. How many more classical Greek playwrights never became famous? We don't know. Their names are dust. Anthony Trollope got the attention of a few critics with his fourth novel. He made some money and got a name with his fifth. It was Hugh Howey’s eighth book, Wool, that gave readers cause to sit up and take notice. Very few authors ever hit the big time coming out of the gate.

When I look at Twitter or Facebook or Google Plus or Goodreads, I see writers grouping together primarily with other writers. And that is not all bad. But it won't necessarily get you out of the black hole. Why? Because we writers want readers to buy our books. There are more readers out there than writers. Somewhere along the line I think we forget that. Although, I do keep hoping Marcia Muller or S J Rozan will discover and plug my Justinia Wright mystery series and I will rake in the dough on the Oprah Effect. I do keep hoping. Magic is alive and well.

The sad fact of the matter is most of us will be swallowed up by the black hole. Why? Because name recognition is much more difficult to obtain then writing a book—and writing a book is difficult enough.

Marketing

To climb out of the black hole, we need to be business people. We need to plan our work and work our plan. We need to become proficient at marketing and self-promotion. And because many of us are introverts and shy, we see self-promotion as something akin to torture. And who wants to willingly lie on the rack or step into the Iron Maiden?

Nevertheless, we need to learn how to sell our books and ourselves—if we want to make a career of writing.

For myself, I'm 63 and retired. I don't need to replace the dreaded day job. But I would like to supplement my income and get that Rolls Royce I've always wanted.

So how does one learn marketing? There are lots of ways:

• Business courses at college
• Observation of successful indies
• Getting personal advice from successful indies
• Reading marketing blogs
• Reading books on marketing
• Taking courses offered by indie writers who are successful or marketers who cater to indie authors
• Trial and error
• Paying a marketing firm (making sure you observe what they do so you don’t have to hire them ongoing)

I’ve observed successful indies, read a few of the marketing blogs, read a few books on marketing, have tried and erred, and am now taking a course.

What I’ve Learned

What have I learned over the past 20 months of being an indie author that I can pass on to you? Here are a few thoughts:

1. Write. For indie authors, less is not more. More is more. Readers of indie authors expect a lot of product. All of the experienced indie authors agree on this.
2. Write in series. Readers of indie works expect a series or at the very least related books in a universe or series characters. All of the experienced indie authors agree on this.
3. Have at least 3 books written before you start seriously thinking of marketing.
4. Write in an identifiable genre. This makes it easy for indie readers to identify you. The genre doesn’t have to be large. It could be, for example, romantic space opera. While small, that subgenre is identifiable. Once again, all of the experienced indie authors agree on this.
5. Write well/Edit well. This should go without saying. Unfortunately it can’t. Pay someone to help you if you have to. Investing in yourself is always worth the money.
6. Use social media to make connections with your peers. Don’t use it to sell. It’s a poor sales channel—unless you are paying for ads on the channel.
7. Learn marketing. If you’re going to be an author/publisher, then you’re going to have to know marketing if you want to sell books. I wish someone had told me this 2 or 3 years before I started. This is critical. Marketing sells books. Wishful thinking and magic do not.
8. Live by Heinlein’s Five Rules. If you are a writer, then you write. You don’t do anything else. Unless you’re an author/publisher and then you are going to have to also do the business end of things, like marketing, as well. But first and foremost, you write. Robert J Sawyer sums up the Five Rules very well. Do read them. Do follow them.

I hope this has been of value. Comments are welcome. Until next time, happy reading!

Tell Your Story (or Stories)

There is one advantage age gives a person: it is perspective. The journey through time and experiencing what one experiences gives one a world view, a weltanschauung, which if understood can be an invaluable guide to the present.

Not all old people are wise. But they all have experiences that a wiser and younger person can learn from. To write such in today’s youth culture is tantamount to spitting in the wind. But the older I get I know it is true. I don’t claim to be wise, because I’m not. I do, though, have a bit of history under my belt which gives me some perspective.

Crispian Thurlborn’s sharing of a link on ebook pricing got me started on thinking about writing and publishing. The link set me off in search of Dean Wesley Smith’s website. Smith has perspective. He also has some wisdom. His series, Killing the Sacred Cows of Publishing, has valuable advice to consider. Thanks Crispian for the adventure in rumination!

O, To Be A Writer!

I’ve wanted to be a writer for over fifty years. That is probably longer than some of you have been alive. I looked forward every month, back in the ‘60s, to receiving my copies of The Writer and Writer’s Digest and dreamed of the day when a few scribbles on a sheet of paper would earn me hundreds of dollars (yeah, a hundred was big back then).

From then until now, I’ve observed what others have to say about writing and publishing. I’ve noticed two things: publishing has changed and writing has not. What was good writing in the ‘60s remains good writing in the teens of the 21st century. However, what was true about the publishing world of the ‘60s wasn’t even true 30 years later and is even less true today. The publishing world has changed big time.

A Mini Timeline of Publishing

Here is a very brief timeline of publishing:

1534 - Cambridge University Press founded. The world’s oldest publishing company.

1663 - The world’s first magazine appears in Germany.

1709 - British Copyright Act is passed. This lays the foundation for modern publishing.

1700s - Commercial lending libraries

1731 - The Gentleman’s Magazine. Considered to be the first modern magazine is published in England.

1793 - first daily newspaper appears in America.

1800s - Public libraries appear.

1845 - Paperbacks are introduced as newspaper supplements in US.

1850s - The techniques of mass production are adopted by the book trade. The publishing industry as we know it today begins in the Victorian era. That wonderful Machine Age!

The Writer and the Book!

The biggest change to publishing since Gutenberg’s printing press is the ebook. Inconceivable as a viable reading medium even ten years ago. The Kindle made it’s appearance on November 19, 2007. That event was as big a change in the world of books as was Gutenberg. Science fiction had become reality.

What the ebook did is return publishing once more to the writer. Self-publishing goes back to ancient times. Someone would write a book (by hand with a pen) and either make copies him/herself, or hire copyists, and share the love. When the printing press came along, the writer could now give his/her manuscript to the printer and hire him to produce books for him or her. As can be seen self-publishing was the only publishing for a very long time.

Then in the Victorian era, publishing houses took off. Publishing as we know it today, where writers submit their manuscripts to publishers and either get a rejection slip or a check, started in the 1800s. Modern publishing is 200 years old. A mere babe.

What the Kindle did is make the concept of the ebook a viable commercial product and because of the ready availability of the software to make ebooks, the writer now had at his or her disposal desktop publishing on steroids.

Have No Fear!

Today, anyone can publish a book. This scares some people. In fact, it scares a lot of people. My goodness, the hoi polloi can now produce a book. Goodness, who even taught them to read?! Let alone write?!

My fifty plus years of observation has taught me that fear is a powerful weapon to squash innovation and to establish a pecking order.

When I was actively writing poetry, I frequented forums early on. I saw this fear in operation. The fear established by the “old timers” to keep the newbies in line. Harsh criticism and ridicule. “What? You call that a sonnet? Why you have a trochee where one shouldn’t be!” That kind of rubbish. Or, “Well, there is nothing very wrong with your sonnet, but shouldn’t you have something to say before you write one?”

The worst was when a writer ended up rewriting his or her good poem into mediocrity by listening to everyone’s “advice”.

Needless to say, I left those forums. I didn’t need that crap. As a writer, I already had enough self-doubts. I didn’t need more. What got rid of the self-doubt was the fact that I submitted work and got it accepted. Writing and submitting and getting it published proved to me I could write. A friend, who was a well-known regional writer, also gave me huge amounts of encouragement. I wouldn’t have gone anywhere waiting for approval from the forum folks. Encouragement and support, not fear, is what we need.

My advice is to have no fear. Everyone of us has a story or two or three to tell. So tell it. Write it down, stare down your demons, and send it off. Or better yet, publish it yourself and let the reader decide.

Writers Write

Writers write and editors edit and publishers publish and agents take your money.

Notice, only writers write. The others do something else. But that doesn’t mean a writer can’t also do those things. After all, they did so for millennia before editors, publishers, and agents showed up on the scene. A writer should be able to edit and proof his or her own work. Another pair of eyes, someone who knows what a good story is like, is also helpful. That other pair of eyes will catch things our own eyes think is there but isn’t.

Mark Twain started his own publishing company. So did Edgar Rice Burroughs. They did so to have control over their work.

That is the key: control. I write a work. Why give away control of that work to someone else? Would you give control of your car or your significant other or your children to someone else? I don’t think so. So why do so with your literary baby?

Writers write, but they can also publish and in today’s world it is easier than ever. In fact, self-publishing is often the key to getting noticed by a big publisher.

You and Your Voice are Important

If you want to write, then write. It is the best feeling in the world. Just write. Don’t give a flying fig about what anyone says. Just write.

The more you write, the more you learn about the craft of writing. Rewriting does little or nothing for you. We’re called writers, not rewriters. Any prolific author simply sits down and writes. They have to, it’s how they make their money. By writing.

Don’t let fear kill your creativity. Don’t let other people’s expectations kill your creativity. If you have to write, write. Sure the first story or book may not be very good. So send it off and start another. My early poems, when I look at them today, ugh! So many are just plain awful — and yet editors took some of them and published them. You have nothing to lose and everything to gain.

Freedom!

What ebooks and print on demand offer writers today is freedom. Freedom from the tyranny of the Man who has a bottom line to consider. Freedom from the Man who will take whatever he can from you because you are disposable, a paper cup. Why? Because writers are a dime a dozen. There are plenty waiting in line behind you.

Robert E Howard wrote to H P Lovecraft that the main reason he wanted to be a writer was for the freedom it gave him. Freedom from the 8 to 5 Man. Today’s writer can even have freedom from the Publisher Man. I think Howard would have loved that.

Today, we writers can get rid of the middleman. Nothing need stand between us and the reader. We can proof and edit our own books. Secure our own art for our books. Not have someone tell us the book is too long or too short or we need to cut this part because readers won’t like it or the CEO won’t like it.

We have freedom. And I think that is a good thing.